With the growth of the senior living market, there has been a rise in for-profit senior living communities that are accountable to stakeholders or large national chains. For-profit communities, representing the majority (nearly 82% of assisted living communities in the U.S), prioritize generating financial returns for owners and shareholders. Their focus is on the bottom line, with the objective to reinvest the profits in the larger entity or ownership structure. This is in direct contrast to the foundational mission of Terwilliger Plaza to put our resident-Members first, and to reinvest profits into our community, programs, and services to benefit the people who live at Terwilliger Plaza.